Starting a handmade gifts business in India is a great way to turn your creativity into money, especially with more people choosing unique, personalized gifts over boring mass-made items . Brands like Artsty show how powerful handmade products can be when mixed with good design, storytelling, and smart online selling .
Pick Your Craft and Style
choose 1–2 main categories and become really good at them instead of trying everything at once . Popular options include string art name boards, crochet flower bouquets, resin keepsakes, preserved varmala frames, and painted home décor that work well for birthdays, weddings, and anniversaries .
Set Up Your Basics
register your small business under MSME (UDYAM) to look professional and get access to schemes and support . If your sales grow or you sell on big platforms, you may need GST registration, so keep an eye on your yearly turnover.
Go Online and Show Your Work
you can sell on marketplaces or build your own website just like Artsty does to showcase handmade gifts with clear photos and personalization options . Use simple, clean photos, natural light, and short descriptions that clearly say what the product is, who it’s for, and why it’s special .
Price Smart, Not Random
when deciding price, add up material cost, your time, packing, and platform charges, then add profit on top so it’s sustainable, not guesswork . You can keep separate pricing for single pieces and bulk orders, especially if you ever step into corporate or party gifting .
Use Social Media Like a Pro
platforms like Instagram and Pinterest are perfect for handmade gifts because they are very visual and youth-focused . Post making-process clips, before–after shots, packing videos, and customer reviews to build trust and make your brand feel real and relatable .
Focus on Packaging and Experience
Cute, neat, and safe packaging makes the gift feel premium and “Instagrammable,” which increases chances of repeat orders and shares . Try using eco-friendly material where possible so your brand feels thoughtful and modern, not wasteful